Snapchat's Newest Updates Will Give Shoppers The Best Experience Ever

Snap, the parent company of Snapchat, is showcasing new technology to boost augmented reality (AR) shopping experiences for both brands and users.

At its annual Snap Partner Summit (2022), the company made a host of announcements focused on its AR technology.

....as well as new software features for driving an AR shopping experience from the retail side.

Snapchat has changed a lot over the years, and our camera has become far more powerful – evolving from a way to communicate visually in a Snap into an augmented reality platform.

On average, people interact with augmented reality Lenses on Snapchat 6 billion times per day, using computing in totally new ways through our Camera,” Snap CEO Evan Spiegel said during the keynote.

The DRGBT gets conventional telescopic forks up front along with a monoshock at the rear, enhancing its looks.

For its AR Shopping experiences, Snap plans to introduce AI-powered shopping Lenses for trying on outfits.

Lenses on Snapchat are the equivalent to filters on other platforms, and typically involve an AR element to them.